Mobile Virtual Reality and Personalised Content
Analysts from Ericsson are predicting that mobile Virtual Reality technology will become mainstream over the next 2 years, with 33% of consumers using VR by 2020 and 50% of viewing taking place via a mobile device. The figures come from Ericsson’s ConsumerLab TV and Media report, which involves a survey of more than 20,000 people from the UK and 12 other countries. Senior Ericsson advisor Anders Erlandsson said:
“This year marks the first time that we have explored the level of consumer interest in virtual reality in conjunction with media consumption, and the findings have been fascinating. VR has the potential to bring together people from all over the world and create deeper, more personalised, and more complementary media experiences.”
If you’re keen to experience new virtual reality content but are not ready to shell out on an expensive VR headset, you may be interested in this series currently available from the guardian that works with low cost Google Cardboard headsets:
Over the weekend, eighty-seven thousand readers received a pair of Google Cardboard headsets to be used with mobile phones and the headsets are also easy to find for sale online. The series is intended to give those who interact with it, a range of immersive experiences from ‘A Virtual Experience of Solitary Confinement’, to ‘The Party: A Virtual Experience of Autism’. It is being referred to as ‘virtual reality journalism‘. Let us know what you think!
Ericsson’s TV and Media report also confirms that TV and video viewing time (both traditional and online) is currently at its highest ever, with those who took part in research averaging 30hrs viewing time per wk. However, traditional methods of viewing are definitely set to change, as explained by Erlandsson: “Consumer expectations for on-demand, mobile and immersive viewing continues to increase. The TV and media industry must focus on delivering highly personalised services in the very best possible quality available.”
Expect to notice more options around personalisation of TV and video content becoming available to you as the consumer over the coming months, including some exciting VR options. This is increasingly likely to be delivered based on filtering, personal taste profiles, recommendation algorithms and mobile VR consumption devices and platforms.