Sadly, spotting fake ticket vendors and touts (re-sellers) associated with music, sporting and comedy events in the UK isn’t always easy. Consumers have to be pretty savvy if they want to avoid getting duped by fraudsters, making millions out of selling fake tickets each year, or re-sellers who are known for the resale of tickets to fans for far more than the original asking price.
Spotting Ticket Re-sellers
Ed Sheeran recently cancelled 10,000 resale tickets after discovering that they had been grabbed by touts and sold for extortionate prices to fans. The genuine price of Ed Sheeran’s UK and Ireland tour is £49 – £88 but they have appeared on sites like Viagogo, for up to £1,000. Viagogo also refused to provide refunds to fans who had bought tickets from them in good faith before they were cancelled, so the fans really are the ones to suffer.
As a Live entertainment venue, we have had tickets appear for resale on StubHub and Viagogo (most recently for our Boyzlife concert). We would advise our customers only to purchase tickets via our website or from one of our legitimate vendors: Ticketsource, Ticketmaster, Ticketweb, Seetickets, Music Glue or Gigantic. Alternatively, Twickets re-sell tickets, but transparently and at face value. Their partnership with Eventbrite was announced last month.
Spotting Fake Ticket Vendors:
Would you know how to spot a fake ticket vendor if you were contacted by them with a deal on event tickets, or ended up on their website? If not, please read our quick-look guide below for a few pointers on how to buy your tickets with peace of mind.
- Contact the event organiser and request a list of official ticket vendor lists
- Never buy from social networks
- Check the seller for reviews (looking out for fake positive reviews)
- Check how long the seller has been registered with Companies House
- Check whether or not the seller is a member of STAR (Society of Tickets Agents & Retailers)
- On websites, always look for the padlock in the address bar – this means that payments are encrypted
- Buy tickets with a credit card – your card issuer is jointly liable on single tickets over £100
To find out more about ticket fraud or to report it, please go to the Action Fraud police website.