Blog Post

Video Content Marketing 0 4 June 2015

Is 2015 the Year of Video Marketing?

Last year, researchers at MarketingProfs predicted that 2015 would be ‘the year of video marketing’ and who are we to argue?

Epic Studios researchers have been exploring the virtues of video marketing over the last few weeks and the results make an interesting read for anyone looking to grow their business. Evidence to support the idea that video content is currently the most effective way to market your company can be found in statistical reports from numerous experts in the sector.

Is 2015 the Year of Video Marketing?

Here are a few of the most note-worthy facts and statistics we’ve found, that may help make your marketing choices easier in the coming months:

  • Video content is extremely flexible and can be instantly shared across a vast range of social media platforms, not to mention within emails (internal and marketing), presentations, embedded on websites and so on.
  • VC appears to be the most popular style of communication, able to hold your audience’s attention for over 2 minutes longer than the alternatives (comScrore.com).
  • Video in email marketing is reported to increase click-through rates by over 96% (Implix.com).
  • It also reduces email subscription opt-outs by 75% is reported to boost open rates by 19% (syndacast.com).
  • Video appears in approximately 70% of top Google listings (Marketingweek.com).
  • Smartphone users commonly make purchasing decisions based on promotional videos as “it offers a quick way for consumers to grasp an overview of a product” (syndacast.com)
  • According to research from multinational networking equipment specialist Cisco, IP video traffic will account for almost 80%, “of all consumer internet traffic in 2018”, and by then it would take you “over 5 million years to consume the amount of video crossing IP networks per month”.

Still need convincing? This infographic, published on Syndacast in July 2014 is a great quick-look source of info on video marketing trends and predictions for 2015.

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Yes, we and our associated media partners can provide your company with engaging video content! Examples can be found on our YouTube page. Contact us for more info.

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