“Epic Studios” Series
We couldn’t help having a chuckle in the office last week, when we read about famous YouTuber Lloyd (a.k.a. EpicLLOYD) Ahlquist’s latest venture – a brand new “Epic Studios” series!
The web-based series is being created with Canadian production company iThentic. It centres around a down-on-his-luck rapper, whose heavy metal star Dad is eaten by a lion (on stage), leaving him the owner of a music studio in Toronto called – you guessed it – Epic Studios!
Ahlquist originally shot to fame as an American internet personality, with the smash YouTube video series ‘Epic Rap Battles of History’, conceived by Lloyd and co-producer Peter Shukoff (a.k.a. Nice Peter). In the show the pair dress up as famous pop culture and historical figures and engage in rap battles based on those personalities. It is currently the 20th most subscribed channel on YouTube, (over 13.2 million subscribers), and has had over 3 billion views since the first official episode in 2010, which featured a battle between John Lennon Vs Bill O’Reilly. Other successful character battles included the likes of Darth Vader and Adolf Hitler! The pair have been working on the venture together ever since, and have now won four ‘Streamy Awards’ for the series.
Lloyd Ahlquist is also well known to many for his cameo, along with Peter Shukoff, in ‘The SpongeBob Movie: Sponge Out of Water’ as ‘the surfer dude’ and wrote the rap battle that featured at the end of the film.
“Epic Studios” is a different venture for Ahlquist. The format will no longer be a snappy two-minute video, but instead a more substantial seven minutes in length. Produced by iThentic with Lloyd, these episodes feature more of a story plot which is led heavily by the development of its characters.
The YouTube icon has described the new show as a character-based comedy with elements of ‘The Flight of the Conchords’ and a variety of music featured in every episode. Catherine Tait, chair of iThentic, has revealed that the show will feature a music video with rapping from Lloyd each week and that these videos will be used to promote the show as standalones. There is potential for the show to hit our TV screens at some point too but this isn’t the immediate plan. “While there is a story arc that would permit repackaging for TV, we are more focused on potential for an online hit,” says Tait.
There is no official release date just yet but we do know that there are 13 of these seven minute episodes being produced. The planned internet series is aimed at 18 to 34-year-olds. Tait believes that this age group are looking for exactly this kind of content and has high hopes for the success of the show. Filming is in progress now. On completion, Ahlquist plans to tour ‘Epic Rap Battles of History’ with Shukoff.